Be a Very Important Partner as a VIP Sponsor

By supporting the Lied Center as a VIP Sponsor, businesses enjoy a very special relationship with the Lied Center. These sponsors have recognized the opportunities the performing arts afford their business and our community. They choose to take a positive stand in supporting the present and future of creativity. The generous gifts from VIP sponsors underwrite the costs related to the Lied Center’s mission, and are associated as the sponsor for a specific performance. To thank them for their generosity, VIP sponsors also enjoy a variety of marketing and civic benefits which can be personalized to your business’ specific needs and desires.

Marketing opportunities to both the Lied Center’s targeted audience, as well as the general public can include:

• Recognition on the Lied Center’s electronic sign at 15th and Iowa
• Recognition in advertising (newspaper & TV ads, fliers and more) for the sponsored event
• Recognition in the Lied Season programs, including a full page color advertisement
• Opportunity to welcome the audience at the sponsored event
• Reception for up to 30 guests in conjunction with the sponsored event
• 20% discount on Lied Series tickets (packages and single)
• Complimentary tickets to sponsored event
• Reserved parking for sponsored event
• Recognition (logo placement) on all tickets to sponsored event
• And more!

By sponsoring a Lied Center performance, you find satisfaction with your role in civic engagement. This opportunity which leads to:

• A more rich community for all to live in— “There is no better indicator of the spiritual health of our city, its neighborhoods, and the larger region than the state of the arts. The arts deepen our understanding of the human spirit, extend our capacity to comprehend the lives of others, allow us to imagine a more just and humane world. Through their diversity of feeling, their variety of form, their multiplicity of inspiration, the arts make our culture richer and more reflective”. -Jonathan Fanton, President of the MacArthur Foundation
• Access to the arts for students— studies show that students who experience the arts enjoy more success in the classroom, in reading, language, mathematics, thinking skills, social skills, motivation to learn. The arts create a positive school environment. For more information click here.
• Employee satisfaction and retention—in a 2002 Cone Corporate Citizenship Study (The Role of Cause Branding), employees whose companies support social issues are 40% more likely to say they are proud of their company’s values and nearly 25% more likely to be loyal to their employers than those whose companies do not have such programs.
• Economic growth— studies show that access to the arts aid communities in recruiting new residents (including faculty recruitment for KU) and bring revenue to the community (through merchants, restaurants, hotels, gasoline stations, government, etc). For more information click here.
• A positive standing in the community—a 2007 study by Cone, L.L.C. indicated that 87% of American surveyed said they would switch from one brand to another, price and quality being about equal, if the other brand is associated with a good cause.

To become a VIP Friend of the Lied, contact our Director of Development. Megan Poindexter meganp@ku.edu 785-864-2788